In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global associate marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new ebook out known as — Going to Outcomes: Why Partnerships are the Upcoming of Internet marketing.
Marketers right now have a choice. They can keep doubling down on promoting with the digital goliaths of currently or start out to diversify and invest in other advertising channels, with an eye toward the potential. In this episode, I discuss with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your advertising tactic with other channels — like partnerships — is the way of the potential.
Thoughts I talk to Bob Glazer:
- [1:13] How would you outline partnerships, and what are you giving new in the location of partnerships in this book?
- [3:29] Would you say there are diverse stages of partnerships?
- [5:44] Would you say this is most likely a entire level of check out change for a ton of entrepreneurs?
- [6:59] Do you have a constrained array of who this methodology could get the job done for or is this anything that everybody should be executing?
- [9:14] How do I discover partners?
- [12:58] Is there an illustration circumstance on finding companions that you’d like to go as a result of with us?
- [15:43] How would any person who is listening to this get began?
- [17:43] What are some of the platforms that individuals would likely face?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] Where they can locate out far more about Acceleration Partners as very well as choose up a duplicate of Shifting Outcomes?
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