Extensions and souvenirs | Seth's Blog

Extensions and souvenirs | Seth’s Blog

When a brand name is productive, there’s often a motivation to lengthen it.

Disneyland was an extension of Disney films. It mirrored some of the magic of the films, but made anything new and worthwhile as very well. Disneyland experienced some of the Disney essence and then built one thing additive and new.

Apple did the identical matter with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica observe is basically a memento. It is not a much better check out. It is not more of a Leica than any of a dozen other overpriced watches could be noticed to be. It’s simply there to remind you that you preferred the authentic. It is a souvenir of a sensation, not the creator.

Nothing at all improper with a souvenir. I’m guaranteed Leica will make a financial gain from their enjoy with minor destruction to the promise that the model itself makes. But make too several souvenirs and you develop into a hollow shell, losing the probability to make the modify you look for.

The crappy t-shirt you purchased at your favorite musician’s live performance is a memento, but they should not depend on that as their legacy or the motor of their development.

All working day, unique creators have to make alternatives about what they are likely to do upcoming. From time to time we can build an extension. And often, we choose to make a memento instead.

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