Skip to content
sdatbusiness

sdatbusiness

Business management

Primary Menu sdatbusiness

sdatbusiness

  • Business management
  • Advertise Here
  • Contact Us
  • Privacy Policy
  • Sitemap
  • business

6 Great Earth Day Posts from Small Businesses on Instagram

4 months ago Magenet Magenet
6 Great Earth Day Posts from Small Businesses on Instagram

Table of Contents

  • Keep it simple with an informative message.
  • Highlight or collaborate with another sustainable brand or creator
  • Conduct a giveaway
  • Donate your profits
  • Encourage followers to participate in sustainable activities
  • Practice what you preach when it comes to sustainability

[ad_1]

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever.

Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.

Related Posts:

  • Create a Stronger Digital Business Ecosystem by Partnering Up

Here are some ideas for small businesses looking to highlight Earth Day on Instagram.

Keep it simple with an informative message.

Sometimes, a simple approach is better than an elaborate campaign, especially when there’s an important message to get across. So these brands decided to take the simple route, with a bit of their own added flair.

Agnes LDN, a fashion brand aiming to educate its customers about sustainability, shared an Earth Day post with a simple but effective message. They ask readers not to focus only on the discounts and offers on Earth Day but also on its core themes of environmental restoration. They also highlight a creator, Poppy Okotcha, an ecological home-grower based out of the U.K., who shares information about foraging and regeneration gardening on her Instagram.

On the other hand, Reclaim Wellness, a sustainable self-care brand, offered a discount (15 percent off on all their products) and shared ways users could be more sustainable daily. Some of their tips include growing some of your own produce, recycling, and upcycling clothing.

You can choose to share how your product helps people cultivate sustainable habits as Circular & Co, a reusable cups brand did in their Earth Day post. The team member that wrote the post highlighted that his own reusable coffee cup had saved ~85 disposable cups from the landfill, a great example of small changes making a big difference.

Or, you might share the different ways your brand practices sustainability as natural skincare brand Cln and Drty did in their Reel. The Reel specifically highlighted reusing leftover products as samples and recycling at all points of production.

Whatever you choose to do, remember to keep Earth Day and its core purpose –   making life more sustainable – at the forefront of your messaging.

💡

Practical Tip: Here are some resources from EarthDay.org, the world’s largest recruiter to the environmental movement that can help you make the most of Earth Day.

Highlight or collaborate with another sustainable brand or creator

Earth Day is all about working together as a community to improve the state of the world. Focus on the community aspect by highlighting someone else like a brand or creator doing great work in the sustainability space by giving them a platform to let their voice and vision be heard.

Love Stories Bali, a sustainable fashion brand highlighted Closed Loop, a sustainable fashion consultancy in their Earth Day post. They spoke about the brand’s sustainability efforts and shared images and videos of Closed Loop’s work to upcycle used clothing.

Whiskers Laces, an environmentally-friendly shoelace business, took a similar approach, highlighting a digital tool called Ethicli that helps people practice sustainable shopping in their post.

💡

Practical Tip: There are many ways to collaborate. You can do an Instagram takeover with a creator focused on sustainability. Or you might just pick up the activities of a fellow brand in the sustainability space and put a spotlight on them.

Conduct a giveaway

In the days leading up to Earth Day, you can plan to give away some products or services if that’s a good fit for your business. A giveaway can be a simple way to create engagement for your brand and create awareness around Earth Day. That’s the approach these three brands took, asking participants to like the post, follow both brands on Instagram, and tag a friend in the comments.

Grandy Organics, an organic food company, partnered with Eco Bags US, the long-time reusable bag brand for a giveaway.

Tegaa a sustainable resort wear brand, partnered with Maya’s Cookies, a vegan cookie brand to give away their products.

Three Alaska-based companies – Alaska Glacial, Alpine Fit, and Elevate Art Studio collaborated to give their products away in the days leading up to Earth Day.

💡

Practical Tip: You don’t have to only giveaway using one format. You can do a giveaway that requires less effort on the customers’ part, including a free item in every order made on Earth Day or during that week or month.

Donate your profits

In the weeks or days leading up to Earth Day, consider offering a promo on your products and donating the proceeds or a portion of them to a good cause.

Grandy Organics is donating 10 percent of its profits to Appalachian Mountain Club, a nonprofit dedicated to protecting the outdoors.

Sense of Shelf donated 100 percent of their profits to black-led farming organizations, with information about why in their Earth Day post. They also encourage their audience to forgo shopping and instead support the farms directly if they can do so.

If you’re on the hunt for organizations to donate to, here at Buffer we’ve vetted and donated to environmental charities in the past like Cool Earth and VertueLab. You can also check out Giving Green to help you find the right cause that aligns with your brand’s values.

💡

Practical Tip: Donating large amounts can be a big ask for many small businesses, but if you have any deadstock or cash that you can donate, that works great.

Encourage followers to participate in sustainable activities

The impact of Earth Day needs to be felt physically and online. As a brand, you can encourage people to participate in more local activities that practically help improve the environment.

Sense of Shelf did an IG takeover with Tuesdays for Trash, an environmental conservation organization. The post encouraged people to clean up their neighborhoods and take a selfie to be entered into a raffle.

💡

Practical Tip: There are great Earth Day activities for every type of business, even if you have a primarily local audience. Consider organizing cleanups of a local beach or park or a recyclables collection event.

Practice what you preach when it comes to sustainability

Aside from being active on social media, it’s essential to keep practicing sustainability throughout the year. Make it a core part of your business ethos, from paying your workers fairly to recycling materials.

Greenvelope’s Earth Day post reflects this as they share a simple message about their efforts to be a sustainable company.

What are your favorite Earth Day campaigns from small businesses? Tag us on Twitter and Instagram to let us know!



[ad_2]

Source link

Tags: "Ca Business Search, Amazon Business Login, Amazon Business Prime, Bank Of America Business Account, Best Business Schools, Business Attorney Near Me, Business Bank Account, Business Card Holder, Business Card Maker, Business Card Template, Business Cards Near Me, Business Casual Attire, Business Casual Shoes, Business Casual Woman, Business Plan Examples, Ca Sos Business Search, Capital One Business Credit Card, Chase Business Checking, Chase Business Credit Cards, Chase Business Customer Service, Chase Business Login", Chase Business Phone Number, Cheap Business Cards, Citizens Business Bank, Cox Business Login, Digital Business Card, Facebook Business Suite, Finance In Business, Free Business Cards, Google Business Login, Harvard Business School, Lands End Business, Massage Parlor Business Near Me, Michigan Business Entity Search, Mind Your Business, Mind Your Own Business, Ohio Business Search, Risky Business Costume, Skype For Business, Small Business Loan, Small Business Saturday 2021, Starting A Business, Texas Business Entity Search, Triumph Business Capital, Vending Machine Business, Verizon Business Customer Service, Vonage Business Login, Wells Fargo Business Account, Yahoo Small Business, Yahoo Small Business Login

Continue Reading

Previous Dallas Dallas Cowboys ‘Business’: Cryptocurrency Partnership with Blockchain.com – An NFL First
Next DALL-E 2, the future of AI research, and OpenAI’s business model

More Stories

Introduction to the Microsoft Ecommerce Platform
  • business

Introduction to the Microsoft Ecommerce Platform

2 months ago Magenet Magenet
  • business

How To Make It Easier To Implement AI In Your Business

2 months ago Magenet Magenet
  • business

SMS Marketing: The Ultimate Small Business Guide [2022]

2 months ago Magenet Magenet

Recent Posts

  • Steelers stay in-house, tab Omar Khan as new general manager
  • A winding path to marketing and analytics
  • Chicago Atlantic Real Estate Finance: Cannabis Lender Stuck Between Rock And Hard Place
  • ‘Fantastic Beasts 3’ titled ‘The Secrets of Dumbledore,’ set to release on April 15 in 2022
  • Introduction to the Microsoft Ecommerce Platform

Archives

  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • November 2018
  • October 2018
  • January 2017

Categories

  • business
  • business
  • business & finance
  • Business management
  • finance
  • General


09c4b4c6a4381ca6a3af449163783335a47073bc 

Business

dignity health

visit now

keyboard computer
Intellifluence Trusted Blogger

backlinks

textlinks

You may have missed

  • General

Steelers stay in-house, tab Omar Khan as new general manager

2 months ago Magenet Magenet
  • finance

A winding path to marketing and analytics

2 months ago Magenet Magenet
  • business & finance

Chicago Atlantic Real Estate Finance: Cannabis Lender Stuck Between Rock And Hard Place

2 months ago Magenet Magenet
  • business & finance

‘Fantastic Beasts 3’ titled ‘The Secrets of Dumbledore,’ set to release on April 15 in 2022

2 months ago Magenet Magenet
Introduction to the Microsoft Ecommerce Platform
  • business

Introduction to the Microsoft Ecommerce Platform

2 months ago Magenet Magenet
sdatbusiness.xyz All rights reserved. | CoverNews by AF themes.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT