4 Principles of Logo Design for Your Website

The 6 key principles of logo design - 99designs

When you are wanting to establish your company’s brand and set yourself apart from all of your other competitors, a logo is the simplest and easiest way to do that because it is the one part of your company that would actually be able to represent your brand, especially to people who are just discovering your company now.

What should a Logo Contain? You could get more information about logo design by working with a website designer, or by doing research of your own. Here are some of the principles of logo design for your website.

  1. Relevant

You have to make sure that your logo is relevant to the target of your company and could easily be able to bring your personality and identity to life like choosing the colors of your logo.

The colors of your logo could really bring out your company’s personality and trigger different emotions in the audiences who see it, for example, you could make your logo have bright colors when you sell toys for children because then it would give off this fun and energetic feel to your logo.

The font and the word work is also an important factor that you have to take into consideration when it comes to relevance because the fonts that you choose for your logos could help bring across the message the one and the value of your business, helping shape your personality better.

The last part that you have to take into consideration for the relevance of your logo design is the symbol. Finding the right symbol that would represent the personality and values of your company visually would help build connections with your audience. It helps connect your brand, values, and ideas with your consumers.

  1. Versatile

There are a lot of ways that you could use your logo, and it could come in a variety of shapes and pop up in a variety of situations. When you are creating your own logo, you should not limit the way it could be used because that is what would be plastered all around.

When your logo is easier to resize, print, and be used in different media, then it would make your logo (a domino effect on your whole company) far more visible. 

  1. Simple

When you are thinking about making a logo, you have to take into consideration the simplicity of the design since when you go abc and look at all of the successful logos, all of them have one thing in common. They are all simple.

When you want to make your logo much more recognizable and easy to remember, simplicity is something you have to take into consideration because most of the time, audiences would only look at the logo for a short period of time.

When your logo is simple, it would be able to highlight some of the important personality of your brand, so you have to put more focus on other factors in your logo that makes it unique like the colors and the fonts. 

There are also some logos that put in some words marks and letters with their images to show the audiences the personality of your brand using merely the fonts and the colors of the said logo.

  1. Memorable

Your goal when you are designing your company logo is making sure that you make a logo that would easily be able to connect with the consumers and make them more interested in the products that you are selling or the services that you are offering.

Logos are usually one of the easiest to remember and they could strongly impact your business because it’s the things that would stick in the mind of the audience. You need to find the balance between both the visual and textual aspects of your logo, and make sure that it is clear and easy to understand.

  1. Have a better understanding of why you need to make a logo in the first place.
  2. Be able to identify the identity of your brand and what you want to be known by.
  3. Look around and find inspiration for your design.
  4. Scope out some of your competition, look at their logos, and possibly take some notes on what you notice are the same and not the same so that you could make yourself stand out.
  5. Choose the style that you want your logo to be in.
  6. Keep in mind the color of the logo because that could be the color of the rest of your brand as well.
  7. Choosing the right typography is next, once you have picked the color. 
  8. Look for the right designer that you think would be able to bring your vision to life and make your logo possible.
  9. Once you have your design ready, you use your logo and integrate it into your whole brand.

You have to make sure that your logo is effective, so focus on the qualities that make them as such. Your logo plays a big part in the establishment of your own brand, so putting a lot of thought into it would help impact the image of your brand and catch the eyes of customers.