Yesterday — #MartechDay, yay! — we released the world wide 2022 marketing and advertising technologies landscape, immediately after getting a year off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we really created it thoroughly interactive at martechmap.com, where you can look for, filter, zoom, and far more. It’s fairly wild.
But even with its mind-boggling scale, the martech landscape has constantly been a sidebar to the real tale of how technological know-how is transforming advertising and marketing. The definitely great things for me is how entrepreneurs leverage these equipment with technique, talent, and creativity to obtain exceptional outcomes for their companies and their prospects.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my favored community celebration in the martech field. Just about every year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the unique merchandise they use. But the greatest types express how they think about their stack conceptually. How does it match into their organizational running process? How does it aid their customer journey?
Collectively, they give us some insight into how martech is getting used.
And, since it’s also a exciting awards application, numerous design their stack slides with a little added pizzazz. Not always related to the stack’s mission, but entertaining to watch.
This calendar year, 32 corporations sent in stack illustrations. You can see all of them in the totally free State of Martech 2022 report we introduced yesterday — The Stackies get started on page 31. (And if you want to watch the kinds from previous many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each experienced entry to a non-gain. In the past, we have donated to companies that promote variety and inclusion in martech. This 12 months, specified the awful scenario in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Every 12 months, we also select five “winners” for the awards. I place winners in rates simply because, when the types we find are amazing examples of martech stacks that have introduced one thing specifically beneficial or inventive to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this wonderful corpus of authentic-world stack examples.
4 Profitable Stacks from 2021, Updated for 2022
My gratitude is particularly huge for providers who enter The Stackies multiple several years in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
Four of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with up to date slides, and wow, they’re seriously magnificent. They totally qualify as winning entries once more.
Even so, we required to distribute the enjoy a bit to contributors who did not just earn previous year. So while we did not select them as winners for 2022, they really deserve to be acknowledged as “standing winners” from previous calendar year.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to add to The Stackies! This kind of a fantastic way to help the broader martech local community.
5 Martech Stacks from New Winners in 2022
Nonetheless, selecting 5 winners amid all the remaining fantastic entries was challenging. These are the types we picked, but I strongly really encourage you to download the full established in the Point out of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to individuals businesses to allow them know you appreciate their contributions.
Our five picks, in alphabetical purchase:
Again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so quite a few fantastic entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Test them all out.